Founded in 2008 by CEO Catherine Cassidy, at the start Ustyled was just a blog and Catherine was simply offering personal styling.
As she better understood the market and the frustrations of busy, professional, the business evolved to include online programs as well as streamlined shopping solutions.
Working with hundreds of women since 2008, our approach boils down to streamlining style.
Which is why we believe …
The mission in 2008 was simply to make it easier for women to stay in the workforce. At only 25 years old and with the advantage of having easy access to clothes at a significant discount, Catherine saw the challenges that other women must face as they drive to rise up the ladder because even she didn’t have the time to evolve her wardrobe to ‘dress for success.’
‘If it’s this challenging for me, how can it be for women who don’t have the knowledge, care or access?’
So, Ustyled was born.
Over the year years, as we’ve worked with hundreds of women, the mission has evolved.
The new goal: changing the conversation around style completely.
With the proliferation of business casual, male-dominated industries becoming less male-dominated and women shifting to an attitude of collaboration vs. competition, what to wear to work is not as clear cut AND we have more freedom.
The question is: How do we cultivate confidence and OWN our power and presence?
NOT: Am I dressed too feminine and distracting?
Ustyled is committed to not only giving women the tools to know how to dress for herself – her body, her career, and her style – but partnering with the designers we work with to create better product options for her.
We’ve served women ranging in age from 26 – 76. Their careers are quite diverse and many are working in male-dominated industries. Their sizes range from 00 – 26 and represent all sexual orientations.
When it comes down to it, we ALL want to feel 100% confident in our bodies and our clothes. This is Leadership Style Power.