Build a Wardrobe You Love | DC Personal Stylist

About Ustyled CEO Catherine Cassidy

With over 14 years of experience in the Fashion Industry and an undergraduate business degree from USC, Ustyled CEO Catherine Cassidy has unique blend of business, operations, sales, merchandising and personal styling experience. Her corporate experience is with Nordstrom, Robinsons May and BCBG. In 2008, she launched Ustyled, a style company focused on serving professional women. She was recently featured in the Washington Post, on and is a sought after speaker on empowering women in business through what she calls ‘Style Power™.’ Catherine resides in Washington, D.C. and Ustyled serves clients all over the US and abroad.



I remember the first day of school. But it wasn’t just any first day. It was a new school in a new town. I’d left all my friends behind.

I also remember what I wore. What I painstakingly picked out so I would feel confident instead of shy. I was 10 and I intuitively knew that what I wore would impact how I felt.

Fast-forward a few years, I was a freshman at the University of Southern California and I didn’t know a soul. It hit me that my parents were going to be 2,000 miles away in the Chicago suburb that had become my home.

My style was my armor. I went to class, rushed my sorority, and navigated the social scene. I discovered designer jeans (and never looked back!), and my style began to evolve. Sweats weren’t an option to wear to class. I understood even then that what I wore affected how I felt and how I performed.

It’s only in the last couple of years that studies have come out that supported my initial intuitions.

When I entered the workforce as an Advertising Analyst (that A in accounting paid off!) for Robinsons May, I didn’t dress like an Analyst. I dressed like myself, which meant I was often mistaken for a Buyer.

I’ve always enjoyed dressing up. And it did help me land my dream job at BCBG as a founding member of their merchandising team. I LOVED it – creative, analytic, strategic – everything I loved.

But eventually I started to wonder about WHY I was doing what I was doing.

What was the point of merchandising a line that I knew, based on our selling numbers, was likely sitting in someone’s closet, unworn, and unloved?

I knew I needed to use my business degree and creative mind to do something more than simply climb the ranks as a merchandiser to CEO of a Fashion Company.

So, in 2008 I started building Ustyled. It started small, working as a freelance personal stylist and building my community via blogs and speaking. Always, my intention reached beyond simply launching another Fashion company or being another personal stylist in Los Angeles. My intention is to build a company—one that happens to be a Fashion company—that empowers women to collaborate, speak up, lead, and be the change they want to see in this world.

Anyone who knows me knows I’m extremely passionate about empowering women to their highest levels of success.

Whether they are stay-at-home moms, working moms, entrepreneurs, or leading a non-profit, all women can create change and make an impact when they come from purpose with power.

A key piece in coming from purpose with power is means getting comfortable being seen.

That’s why your style matters.

Your style is actually a key to your success.

My approach to style makes Ustyled different than other Fashion companies. It’s not about the trends; it’s about YOU.

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To your Style Power Success!


PS. I’ve always been an avid reader – fiction, non-fiction, biographies, and everything in between. These are some of the books that transformed the way I looked at things and helped me find my purpose:

The Giver by Lois Lowry
The Power of Intention by Wayne Dyer
Good to Great by Jim Collins
Return to Love by Marianne Williamson
Built to Last by Jim Collins
Sacred Success by Barbara Stanny
The Giving Tree by Shel Silverstein