Business branding

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BY CATHERINE CASSIDY

Last week I introduced the various body types and offered some quick tips to get you started dressing your best for your body type. This week starts the series of going into more depth for each body type.

PEAR is the most appropriate to start with as it’s the most common body type for women.

Your body is fuller at the hips and rear, and smaller on top with a defined waist.

A couple of celebs FAMOUS for their PEAR shaped curves …


These women definitely know how to dress their best for their body type. And they also don’t shy away from showing off their curves!

JLo Beyonce

Some keys to their success:

Dressing in Proportions
Wearing fitted on bottom while balancing it with something that adds a bit of bulk on top (whether a print, a jacket or a sweater). This creates the sense of the hourglass shape.

(Notice how Beyonce has a shoulder detail on her dress, this is how she adds weight to the top and effectively creates an hourglass shape.)

Think pencil skirt with a feminine blouse on top that nips in at the waist – either by being tucked in, by adding a belt or having waist of its own.

Wearing Darker Colors on Bottom
This draws attention to your slimmer top half. It also naturally slims your bottom half.

Bonus tip: NOT that you want to eliminate your curves, but you might want to control

them a bit! So, try this amazing underwear from Sarah Blakely of SPANXfame: ASSETS. Perfect for streamlining your shape under a dress or skirt that’s showing off your curves!

Beyonce Aline

Go A-Line
If you’re not ready for body hugging skirts and pants, A-line skirts and dresses will skim your curves without hugging them. They also put the focus on the thinnest parts of your body – your upper body and fabulous legs!

Try Pants of ALL Kinds!
They can really streamline a look. Whether a full, straight leg to add length to your overall look or a slim/skinny leg to play up your curves, pants create a flattering lean vertical line on your shape.

Add a Wide Belt

MichelleO

Put a wide belt (as opposed to a skinny belt) over a shift dress and/or cardigan or jacket to add a little bit of bulk to your top half while playing up your curves. This is an incredibly feminine and sophisticated look!

And you’re off! I challenge you today to look into your closet to find some of these items and put them together for yourself. AND WORK IT!

Own your curves!

If you want to attract wealth, success, love, happiness, etc. into your life … you have to walk the walk as well as talk the talk! In other words, you’ve got to LOOK the part of wealth, success, love and happiness!!

To your STYLED life!

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So, a client recently asked me this question and while I was pretty surprised, I also completely understood. Surprised because we live in LA, the land of eternal youth. If anything, everyone always wants to look younger! I understood because when you’re younger and working towards professional success, you don’t want people to dismiss you or not take you seriously simply because of your age.

Now, on the flip side, I’ve had clients who were relatively young (early 30’s) who really needed to start dressing their age. They were dressing too young to be taken seriously professionally and/or personally.

So, as with everything, it becomes a delicate balancing act.

The question becomes this: How do you blend your personal style with your career image and aspirations?

A key tenant of mine comes into play: know your audience and your purpose, while staying true to your personality and style.

So, in a professional setting that means still being conservative, respectful and well dressed in great fitting clothes, but you have to be sure to inject a bit of personality to your look. That can come from the color of your suit jacket, a bold accessory, your favorite purse, a pretty scarf, gorgeous earrings, etc.

If you are true to your audience as well as yourself with your style, then you will be sure to have the confidence to go forward professionally with great confidence. Confidence is the key factor for winning anyone’s trust and ultimately business success.

The key takeaway? Your image is your brand. YOUR brand.

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