Dress for Success

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Jennifer Aniston has come a long way since her early Friends’ days. Who didn’t love her as Rachel on friends? Who hasn’t loved watching her evolve into the Star that she is today. (And, who hasn’t envied her amazingly fit body!)

We can learn a lot from Jennifer Aniston …

Jennifer Aniston leaving a meeting in Los Angeles. Source: People.com


1) Dress for Yourself.

She knows what she likes and sheknows what works for her.Granted, she’s worked hard to stay in shape, so she can wear most things easily. But she always tends towards a neutral color palette and classic pieces.

While I’d prefer more color more consistently for her wardrobe, I’ve noticed that she uses color brilliantly. People notice that much more when she adds color.Strategic – I like it!

2) Dress for Success.

She is also very aware of her public position and reflect that in the way she dresses for everything. Even her beach attire is perfectly stylish! I don’t think we’ve ever seen a photo where she looks less than great.

The key here is that Aniston alwaysknows who her audience is and she dresses for that. While she’d rather be low-key t-shirt and jeans with a great bag and fab shoes, she easily turns up the volume for a business meeting.

3) Find Balance.

After many years of battling her weight, being told she should be slimmer, Aniston has learned the beauty of moderation and balance. She indulges when she wants to, but otherwise maintains a very healthy lifestyle. In a recent interview, she admitted to working out 7 days a week. However, when she once thought of exercise as a chore, she now enjoys it. So, yoga and running become a way for Aniston to do something for herself each day in an otherwise hectic schedule.

4) Reap the Rewards.

Aniston’s style (as much as her love life) has kept her very vividly in the public eye. In fact, of all of our ‘Friends,’ she’s enjoyed the most consistent success and exposure.

Exposure is so important. Whether your a business owner or climbing the corporate ladder, people need to notice you if you want to get ahead. Give them a reason. Identify your own star style and you’ll  be the one turning heads when you walk into a room!

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BY CATHERINE CASSIDY

Apple might be one of the more frustrating body types. Especially when you gain weight, as the majority of it hits your waistline.

Your body has it’s narrowest point above the natural waist, at the ribs. You also probably have pretty rockin’ legs!

A few celebs with Apple bodies:

Catherine Zeta JonesJessica Simpson


Their keys to successful style:


Create the Illusion of a Waist
Empire waists are perfect for apple bodied women. Your rib cage is your sm
Jennifer Hudsonallest part, so this is the best asset to accentuate (aside from your legs!) to create the hourglass illusion of a waist.

The second best for you are wrap tops and dresses. These don’t fit too tight and the way they wrap across your body creates the look of a beautiful waist and perfect curves.

Remember: No matter your size, it’s all about balancing proportions to create the look of that perfect hourglass ideal shape (which, by the way, only about 2% of women have the luxury of flaunting).

Add a belt
Here I go again! But, yes, a wide belt at the waist works to create your waist. I know it sounds counterintuitive, but trust me! If you’re not comfortable wearing a belt just yet, try a belted jacket (and if even that’s too much for you, simply a tailored jacket).

Joie Tunic

Lengthen the Torso
Wear tops that fit your figure – skimming the body. Definitely not tight, but not too loose either. Ideally, this includes a v-neck as well as a bit of tailoring to keep a shape and structure. This tunic from Joie is an excellent example.

Dark on Top
Wearing darker colors on top is an instantly slimming trick. Of course, this means you have to work your legs – so accentuate those great legs in lighter color skirts, pants, and denim. You have the luxury of wearing whatever color you want on bottom b/c you have such great stems.

A-line Dresses & Skirts
Goes back to three things I’ve highlighted – skimming your top half, empire waists, and accentuating your great legs. Need I say more?

Skinny Pants
Be careful of wearing anything too skinny as you’ll look out of proportion, but you can wear the skinny pant with boots look quite well. Or, skinny pants with great, chunky heels. But please, no skinny legs with flats. It just looks like you have chicken legs! Instead, definitely look for slim fitting or straight leg pants that, again, accentuate your great legs.

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BY CATHERINE CASSIDY First Tuesday

This is a great passion of mine. I left the crazy busy world of corporate Fashion because of my need to really make a difference and affect the lives of women. It really goes back to my time working at Nordstrom while in college. It felt really great being able to help a woman who was not at all looking forward to shopping for an outfit for an event, yet by the end of our time together she was actually pretty excited to go show off her new look.

This was the beginning of my experience with empowering women to feel amazing about themselves.

Of course, I had no idea at the time that’s what I was doing.

Have you felt the movement in this past year of Women Empowering Women? It’s been brewing for a while, but we’re seeing it come to the forefront now.

What I love is the beautiful transformation it’s allowing for women. First we were the happy homemakers, then we were so focused on our career and now we’re moving into the era where we’re balancing both … always working on doing it with grace and ease.

The beauty of it is that we can have it all. Even more beautiful, is that we’re realizing that we’re not doing it on our own. We can’t.

This is how women are empowering women. We are stepping into our true feminine power. And we’re doing it with the support of a community of women behind us. I know I am. And I know I couldn’t do it any other way.

If you’re looking for more inspiration to this, I encourage you to revisit my posting of the keynote speech at the USC Women’s Conference by Gayle Garner Roski.

Even more, this is a global movement. Women in the states are working SO hard to empower and enrich the lives of women in developing countries. Fair trade is a huge part of it. You may remember the interview I shared with Erika Mosebach of Global Daughter. I am so passionate about supporting her business because Global Daughter is giving women in Nepal an opportunity to support themselves and their families. All it takes to support these women is purchasing their fair trade items. It’s beautiful simplicity.

The final piece of women empowering women is YOU. We are so lucky to be naturally supportive of each other. What woman doesn’t give SO much of herself for others. However, we’re also realizing that it’s OK to do things just for ourselves. Wow. I think that’s huge.

So I put two challenges to you for this week:

1) What are you going to do to empower another woman? How are you going to offer your support?

2) What are you going to do for yourself? To empower yourself? What will make you feel absolutely fantastic about yourself?

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buttercupWhat’s a better confidence boost than knowing you look amazing?

Here are some quick tips to ensure you always look and feel GREAT!

1) Know your Purpose
What are you dressing for? A date? A professional event? The office? Errands? What you’re dressing for will determine how dressed up or dressed down you can be while still dressing comfortably and well. If you’re ever unsure, err on the side of dressed up. You shouldn’t feel out of place being more dressed up – in fact, it should make you feel even more amazing. Even when dressing down (jeans and a tee), I encourage clients to add some oomph and dress the outfit up a bit with some easy accessories. You maintain your comfort level, but you look that much more pulled together. What’s a better confidence boost than being the best dressed person in the room? Exactly!

2) Consider your Audience
First impressions are everything! So if you’re going to a networking event or even the grocery store, you should always be dressed to impress (again, whether dressed up or down) because you never know who you’re going to meet or when. Of course, you don’t need to wear your best dress to the grocery store, but you also don’t need to wear your ratty old sweats either!

Even in a corporate setting, your presentation is important. Reallyputting effort into your wardrobe and presence tells your boss that you take your job seriously and are looking to get to the next level. You are a representation of the company, and it wants to be perceived as the best. Prove you do too!

3) Play with Color!
A really easy way to stand out is simply by wearing color. A lot of people keep it simple with neutrals and black and white because they’re easy, but it definitely doesn’t make them stand out in any way. Even if you do prefer black and white for it’s easy sophistication, add interest with a jolt of color. Try it – you’d be surprised how a bit of red can make you feel a bit more sassy and add some spring to your step! Consider your best colors and make an effort to work them into your outfits more consistently. This can be through prints, purses, belts, jewelry, etc. Just be sure to add color! And, as you get more confident with color, start playing with new, fun color combinations.

4) Build that Perfect Outfit
You may not think so, but you really do have the tools to build that perfect outfit within your wardrobe. All it takes is starting with a base and building. Create a solid foundation and you’re sure to find success (just like a business, relationship, and building!). So, start with a favorite piece and add the elements to the outfit. Maybe it’s your best denim, your favorite red shoes, a great belt or that favorite top. Starting with a favorite piece exponentially increases the chance that you’re going to feel amazing in the outfit and naturally exude complete confidence. From that base, start adding creatively to the outfit always taking into consideration balancing proportions, adding color and playing with accessories. Whenever I work with a client, this is one of the key things I teach so that they can fully maximize their wardrobe even when I’m not there.

5) Have Fun!
I got into this business because it’s fun. I like to refer to my job as ‘playing with clothes.’ I want you to feel the same way too when you’re getting ready in the morning. What a way to start the day off right! Just play! Fashion is such a great opportunity for creative release for women, even if you’re in an otherwise left-brained job. Don’t take it too seriously, just have fun with it! If you keep this playful mindset when it comes to clothes, you’ll always feel more confident with the creativity you have in building your outfits. And just wait for the compliments to start pouring in!

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