Personal Brand

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Like a good Fashionista, I went to see Sex and the City 2 on opening weekend. It’s the same good stuff we loved about the show – relationships, great friends, sexy guys and STUNNING FASHION!

Of course, I loved it.


The Fashions were a little bit more toned down (with a few exceptions) as appropriate with a toned down economy. The plotline was a little bit toned down as well, but the characters were just as lovable as ever … so I quickly forgave.

There were two things that absolutely stood out for me above all else.

For one, the girls were finding more success both in careers and personal lives. Balancing it all, striving for me, finding peace, etc.

More importantly, in finding the balance, it was also about keeping some of the sparkle. Of course, Carrie was focusing on her relationship with Big, but it really made me think about the sparkle in their wardrobe.

Of course, I don’t necessarily mean bling, but I do mean excitement. Yes, let’s make Fashion FUN again!

Adding the Sparkle Back into Your Wardrobe

Accessorize. Seriously, it’s that easy. And why not try something new? Add a hat (I LOVE Urban’s inexpensive options). Or, try a piece of jewelry that makes more of a statement than your used to. Layer them unexpectedly, etc. Play with what you’ve already got and keep your eye for some fun additions to your collection.

Play with Color. Even if you’re wearing a basic neutral outfit, pop in a bit of unexpected color. Color has a natural tendency to liven your mood, so if you’re needing a pick me up, the brighten the better! Go with your favorite and you’ll never fail. It will always brighten your mood!

Dress up for YOURSELF. It seems quite daring, I know. But, why not? Who cares what other people will think? Most likely, they’ll be checking you out and doing an inventory of your outfit. Wear a dress to a casual event, pull out your black tie for a dinner out and even better … recruit your girlfriends to do the same. Make up an excuse! Who doesn’t love to get dolled up??

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A Guide to Loving the One You’re WITH!

BY CATHERINE CASSIDY

This fabulous picture to the right is my best friend and I inHS Lacrosse our high school lacrosse uniforms (yes, as much as I love clothes, I do love sports as well!). This is relevant because I still distinctly remember the first time I tried on my kilt and how I felt.

I literally cried.

I was SO upset because it made my butt look big.

Now, to put this into context, I was wearing a size 4-6 at that time of my life (at 5′6″), which is by no means anything to be upset about!

So, really I had nothing to be upset about. I was healthy and fit and had a great shape. Yet, all I could focus on was my butt and how it looked in the kilt.

Fast forward to more than 10 years later and I’m just now loving my body and my shape. Seriously, it’s really just in the last year that I’ve stopped obsessing over my weight, what I ate for the day and getting in a workout.

It probably didn’t help working in the corporate world of Fashion where I pretty much ignored some of the trends (try stuffing my curves into skinny jeans? ha!).

Though, it was ignoring those trends and re-working them to fit my style and my body type that ultimately led me to an acceptance of my curves.

This is a quick guide to help you identify your body type with a few overarching tips for dressing your best. Each week, I will go into further detail for each body type with examples and new ideas.

In no time, you’ll be dressing your absolute best!

Pear
Your body is fuller at the hips and rear, and smaller on top.Wear darker colors on bottom and draw attention to your slimmer top half. Try dresses with fitted open-neck or strapless tops enhance your upper body and draw the eye up, while full or A-line skirts help hide wider hips.

Apple
Your body has it’s narrowest point above the natural waist, at the ribs.Bring the focus up to your collarbone and rib cage by adding neck details. Take advantage of the fuller blouse trend to draw the eye up, taking attention away from the middle and allowing a looser fit. Full skirts and A-line styles create an hourglass illusion.

Straight

Your body has little definition between bust, waist and hip measurements.Create curves by adding a belt over a sweater or flowing top. Fitted sheath dresses play up your lines, while babydolls and A-line styles will also help create some curves. Look for jackets, sweaters and dresses that have details that create curves and interest.

Hourglass
Your body is curvaceous, with full bust, defined waist and full hips.Work the curves in clothes that fit. An advantage to this shape is that no matter your size, hourglass can work it! Wear those belts and fitted tops. Choose clothes that skim your curves rather than hug them too tight. Wraps, knits and dresses with fitted waists enhance your classically feminie form. Look for adjustible-waist styles for the best fi

Full Bust
Your bust measurement is fuller than hips and rear.Do not add bulk to try and hide it! And definitely do not wear anything high-necked. That just accentuates your bust. U-necks, V-necks and halters draw the eye dowward for a slimming effect. A-line styles, full skirts and details at the hem help balance out the bottom half.

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Celebrate how fabulous you are!

2 hours of my dedicated attention to one specific element of your wardrobe where you need help.

Your Image is your BRAND.

What do you need the most help with? What would make you feel even more confident about yourself and your value?
Two hours could focus on:
Closet Cleansing
Purge what isn’t YOU anymore
Professional Image
Project the sophisticated and feminine business woman you are (and attract the best clients for you/get that promotion you deserve)
Dating Image
Project the sexy, smart and confident woman your are (and attract the right guy to you)
Special Event
Work from your existing wardrobe to create stunning outfits for your upcoming special events
Personal Shopping
When you know what you need in your wardrobe, but simply don’t have the time to shop/find the best deals/know the best designers
What’s more, I specialize in working with what you already have.

Most women don’t actually need to go out and buy new clothes, they’ve already got a great assortment. What you really need is someone with the skill to pull together your assortment for you. Imagine waking up and knowing what amazing outfit you want to wear! What freedom!

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To follow up last week’s post on incorporating color into your wardrobe, I thought I’d share a bit more about WHY. Check out this quick summary of the meaning/perception of colors:

Red: Energy, war, danger, strength, power,  warmth, determination, attractiveness, beauty, passion, desire, and love.

Pink: Romance, love, compassion, femininity, passiveness and friendship.

Brown suggests stability and denotes masculine qualities.

Orange: Joy, enthusiasm, adventure, happiness, creativity, inspiration, determination, attraction, success, encouragement, and stimulation.

Gold: Illumination, wisdom, wealth and high quality.

Yellow: Cheerfulness, strong communication, joy, purity, happiness, expressiveness, intellect, logic and energy.

NOTE: Be careful with your yellows, though as a dull yellow can be translated as caution, decay, sickness and jealousy.

Green: Growth, harmony, freedom, freshness, fertility, safety, balance, stability, endurance and money.

Turquoise: Transformation, imagination, clarity, rareness, change, newness and victory.

Blue: Tranquility, depth, stability, acceptance, trust, loyalty, wisdom, creativity, confidence, intelligence, faith, truth, and heaven.

Purple: Power, respect, nobility, luxury, ambition, wealth and extravagance, wisdom, dignity, independence, creativity, and mystery.

White: Light, goodness, innocence, purity, and virginity.

Black: Power, elegance, formality, death, evil, and mystery (and fear).

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