personal stylist

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BY CATHERINE CASSIDY

Women want to be you and men want to be with you. Aren’t you lucky! You’re part of the 8% of women who actually have an hourglass body type. The rest of us are simply trying to create the illusion.

Your body is curvaceous with a full bust, defined waist and full hips. You gain weight very evenly, so you always maintain your shape.A few famous Hourglass celebs:

Marilyn MonroeHalle Berry

Their keys to successful style:
Accentuate the waist
No empires! They hide your shape. You should look for wrapJessica Biel dresses and tailored jackets. Jackets should hit at the waist or just below the bottom for the correct proportions. Otherwise, you cut off your fab figure and you want to elongate it! The same goes for sweaters – cardigans or pullovers should hit at the waist or just below the bottom. Check out where Jessica Biel’s gorgeous jacket hits (and subtly shows off her fab figure!). PS. I want her hair!

Once more, I’ll also encourage a belt. Though, for the hourglass figure, a slim belt at the waist is more flattering than a wide one. This is because you’re not trying to create a waist, you already have one!

Skirts to the knee
To avoid cutting yourself off, skirts and dresses should hit at least mid thigh. Anything else shortens your proportions and you’ll look stocky instead of curvy. No!

A skirt to the knee, a la Halle’s, perfectly accentuates your curvaceous body.

Streamline your look
When possible, avoid breaking up your figure by wearing dresses or monotone outfits. Otherwise, you have to create the streamlined look such as adding a belt at the waist to tie the top and bottom pieces of your outfit together.

A wide leg easily balances out your straight frame to give you those elusive curves. With this volume you on bottom, you want a fitted top (possibly tucked in and with a belt!) or jacket.

V-necks
Show off your bountiful bust (subtly, of course) with a v-neck. They also elongate your look to make you look nice and slim and draws attention to your perfectly proportioned curves. Avoid turtlenecks as they close you off and make you look heavier than you are because of your Kate Winsletbust.

Another advantage to v-necks is that they highlight the collarbone, one of the most attractive feminine attributes. And everyone’s collarbone looks great, so it’s easy to show off and make yourself feel slim and sexy!

Flaunt your Assets
Wear clothes that fit! It sounds simple, but some women are afraid of their curves and the attention they bring. This is when you wear a tailored jacket or a shift dress that skims your body, while still showing off your curves … just not totally flaunting them. Now, when you really want to work it, something like this gorgeous LBD Kate Winslet is wearing is perfect for you. Just smile and say ‘thank you’ to every compliment you get!

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BY CATHERINE CASSIDY

Last week I introduced the various body types and offered some quick tips to get you started dressing your best for your body type. This week starts the series of going into more depth for each body type.

PEAR is the most appropriate to start with as it’s the most common body type for women.

Your body is fuller at the hips and rear, and smaller on top with a defined waist.

A couple of celebs FAMOUS for their PEAR shaped curves …


These women definitely know how to dress their best for their body type. And they also don’t shy away from showing off their curves!

JLo Beyonce

Some keys to their success:

Dressing in Proportions
Wearing fitted on bottom while balancing it with something that adds a bit of bulk on top (whether a print, a jacket or a sweater). This creates the sense of the hourglass shape.

(Notice how Beyonce has a shoulder detail on her dress, this is how she adds weight to the top and effectively creates an hourglass shape.)

Think pencil skirt with a feminine blouse on top that nips in at the waist – either by being tucked in, by adding a belt or having waist of its own.

Wearing Darker Colors on Bottom
This draws attention to your slimmer top half. It also naturally slims your bottom half.

Bonus tip: NOT that you want to eliminate your curves, but you might want to control

them a bit! So, try this amazing underwear from Sarah Blakely of SPANXfame: ASSETS. Perfect for streamlining your shape under a dress or skirt that’s showing off your curves!

Beyonce Aline

Go A-Line
If you’re not ready for body hugging skirts and pants, A-line skirts and dresses will skim your curves without hugging them. They also put the focus on the thinnest parts of your body – your upper body and fabulous legs!

Try Pants of ALL Kinds!
They can really streamline a look. Whether a full, straight leg to add length to your overall look or a slim/skinny leg to play up your curves, pants create a flattering lean vertical line on your shape.

Add a Wide Belt

MichelleO

Put a wide belt (as opposed to a skinny belt) over a shift dress and/or cardigan or jacket to add a little bit of bulk to your top half while playing up your curves. This is an incredibly feminine and sophisticated look!

And you’re off! I challenge you today to look into your closet to find some of these items and put them together for yourself. AND WORK IT!

Own your curves!

If you want to attract wealth, success, love, happiness, etc. into your life … you have to walk the walk as well as talk the talk! In other words, you’ve got to LOOK the part of wealth, success, love and happiness!!

To your STYLED life!

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SATCshopping

Building a Wardrobe You Love

BY CATHERINE CASSIDY

1) Asses the Situation
Go into your closet and think about what you love about it and what you never really feel comfortable in. Are there colors that you gravitate towards? Designers? Items you wear ALL the time? Others you NEVER wear?

Start mixing and matching and trying to put things together in fresh and new ways. No, I mean really new. Don’t be afraid to create new color combos, mix prints or fabrics, or play with shapes.

Are there any trends that you’ve been seeing in the magazines? Try to look at your pieces in new ways. Could you possibly create the boyfriend blazer look with an age-appropriate black cardigan? Alter an old blouse that’s now too big to create something more tailored?

While assessing your situation, consider your job and lifestyle as well as the image you want to project.

Now that you know what you have, consider what you really want from your wardrobe …

2) Look for Inspiration
Look back to old movies and movies stars for style guidance and inspiration for looks that last. Remember, fashion is cyclical. This is not the first time we’ve seen skinny jeans and mini-skirts!

Again, what works for you? How can you interpret for yourself? What is the image you want to project?

Also, look to current public figures for style guidance for what’s more current.

Start to look through fashion magazines with the intention of defining your style. You’d be surprised at how certain looks and colors speak to you. Start tearing these out to refer back to. And why not create a vision board? Or, add a style section to your current board. Style is as much a part of yourself and your vision for yourself as is your career aspirations. In fact, they tend to go hand in hand.


3) Invest in Classics

There are certain wardrobe basics that simply won’t go out of style and are worth investing in. If you can find these on sale (it does happen!), even better.

For instance, that LBD (or it could be your signature color version of an LBD) that looks amazing on you will always be appropriate. Or a great black suit. Definitely those perfect black slacks and a crisp white blouse. Oh, and amazing costume jewelry. If it’s inherited from a stylish relative, even better!

Once more, consider your lifestyle and needs. What are your Classics?

4) Update, but know when to Spend
Again, keeping it appropriate to your lifestyle but I’ve found that buying a few new pieces a season gets you reinvigorated to play with your style. Especially if you can find 5 new ways to wear it!

Also, there are some things that never go on sale and some that will always. It helps to have the help of an expert (whether a stylist or a salesperson) who can guide you.

My rule of thumb is that most contemporary (like BCBG, Nanette Lepore, Trina Turk, etc.) or chain brand items (Banana, Gap, J Crew) will go on sale, while higher end designers (price point of $600 and above) won’t. This is basically due to units produced. Higher end designers usually have much more limited production runs and their items tend to be more unique, so there isn’t a need for them to go on sale. It’s luck of the draw for these items to go on sale, but it does happen … you just have to be savvy!


5) Forget about SIZE
Seriously. It pretty much means nothing. If you buy designer you’re probably going to go up at least a size, if not two. If you buy American or Chain, you’ll probably go down a size. It’s all a mental play and I don’t want you to buy into it.

What you DO need to buy into is what looks AMAZING on you.

Seriously, I was just helping someone who was wearing a size 12, yet everyone who saw her trying on the dress was just taken aback by how stunning she looked.

Why?

Because she was rocking the body she had in a size that fit her well.
Enough said.


6) PLAY with Clothes!

Again, just make it fun. Fashion shouldn’t be so serious.

The only thing serious about it is the power that great style has to transform our inner confidence.

So, don’t be afraid to try new things. Take risks! Some may work, some might not. Either way, you’re getting closer to your TRUE style and having fun.

And please be sure to inject color. It’s such an easy mood enhancer. If you’re feeling down or tired in the morning, you need a bit of green, purple, red, or pink in your life for the day. Please! Add color! Have fun! Play!


To your STYLEd life!

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BY CATHERINE CASSIDY

As a personal stylist, I think it’s pretty ironic that I actMall o Americaually don’t really like shopping. What gets me through it is that I LOVE Fashion and making women look stunning.

And what really helps get me through it is streamlining the process so I can get it done as quickly and effectively as possible.

I’m giving away some great tools, so pay close attention!

Know your Stores
Have you ever noticed how the same stores can seem completely different? Meaning, you go into one Zara but it’s totally different than the Zara the town over you visited yesterday.

TIP: No two stores, even of the same brand, are created alike.

Allow me to explain. If a company is working intelligently, they don’t stock their store in Des Moines, Iowa the same as they do in Los Angeles, California. Even more, they generally don’t even stock two stores in the same city alike.

Basically, in order to maximize sales, store such as Nordstrom, BCBG, the Gap, etc. stock their stores according to the clientele and demographics of the area.

So, how can you know if you’ll be visiting the best store for your needs?

Feel free to call ahead and ask a few questions of the sales people:

1) How big is your store? Square feet?
(Bigger store = More Merch = Higher Success Rate)

2) Who is your clientele?
( Bigger Budget = Higher Price Point Merch = Better Assortment)
3) Do you know what status your store is?
(Meaning, A/B/C/D – companies label their stores and allocate assortment accordingly. Just as grades in school, these go from best to worst)

Plan your Route
Even if you’re going out of your way to find the best store, you should plan out your route.

Generally, I like to go to the furthest spot first and work my way back, but I’m also dealing with LA traffic. If that’s not a problem for you, you could always do the opposite.

Also, consider when traffic has it’s peaks and valleys. Here in LA, traffic starts to get worse by 2 pm on a weekday, so I try to get most of it in between 10 – 2. If you plan out your route and exactly the stores to hit this is perfectly possible. No dilly dallying! Don’t just wander in to ‘check it out.’ That’s only allowed if something specifically compels you and even then, check it out and get out!

That said, be very specific about the stores you want to get to. If something else catches your eye, make a mental note (or save it to your phone) and put it on your route for next time.

Have a List
Know exactly what you need and you won’t get sidetracked.

You also won’t buy things that you’ll never wear!

If you’re buying gifts or something for someone else, come prepared with some ideas – even if it’s a mental list. If it’s for someone else, don’t stress over finding the perfect gift. Simply start considering their personality and the things they like and I trust that some good ideas will come through for you.

Scan the Room
As soon as you enter the store, take a look around and see if anything catches your eye. Maybe it’s a styled mannequin, a print, or a color. Whatever it is, use that item as a jumping off point for quickly walking through the store.

Personally, I’m a stickler for quality, so you’ll see me touching all the fabrics to see if I really like it. You’ll also see me picking up the item and quickly assessing whether or not I like it (considering print, color, stitching/quality, and cut). Really, don’t waste time hemming and hawing. Either you like it or you don’t!

Ask for Help!
Hand in hand with having a list, don’t be afraid to ask for help! The salespeople are comfortable with the layout of the store and intimately know the merchandise. Do you think that can save you some time? Not to mention some headache?

If it makes you feel any better, I even ask for help from salespeople when I’m shopping for a client for exactly that reason – they can lead me to what I want quickly!

If you really want to kick it up a notch, then hiring a professional to tackle all of this for you (or teach you how to) is what you should aim for in the New Year. A great professional will teach you all the tricks and tools along the way so eventually you could do it on your own if you needed to (teach a man to fish approach!). She will also give you spot on and honest advice to make sure you’re not only maximizing your time and style, but also your money.

Happy Shopping! (Seriously!)

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BY CATHERINE CASSIDY

It’s the time of year where we all have a party of some sort to attend practically every other night (or so it seems). This makes the all important question ‘what do I wear?’ even more pressing (and possibly frustrating). To ease the pain, these tips should guide you through the trends while maximizing what you already have in your closet.

The Trends:

  • Shine & Sequins
  • Fur
  • Lace
  • Party Skirts
  • Bright Colors

Interpreting Them for YOU

Shine & Sequins
We’re seeing this most prominently in blazers, tops, dresses and skirts. In some cases it’s metallic prints/details on easy to wear tanks, sometimes beading on your skirt or dress.
Acne dress
This is easy to incorporate into your look without even buying anything. Do you have any metallic clutches? Shiny jewelry … maybe even a bit blingy? Or even a studded belt?

You can play it up or tone it down, depending on your preferences, style and the occasion.

A sparkly top can make an otherwise basic blazer or cardigan pop a little bit which is perfect for the office holiday party. Even the sequin blazers in a dark, neutral color adds just a bit of pizzazz that you can either style with a classic touch or play it trendy by pairing it with a party skirt.

Fur
The fur (or faux fur) vest is everywhere and it’s definitely a trend, not necessarily a lasting style choice. However, you can play this trendy or classic as well, depending on your style.

And before you go out to buy a new piece of fur (or faux), dig around your closet (or your mom’s or grandma’s) because I’m sure there is some fur you can borrow.

Fur for the holidays is about adding a bit of glam. And, of course, if you’re not in southern California, it’s meant to be functional as well!

If you don’t have this in your closet, there are plenty of inexpensive options such as H&M and Topshop that will allow you to buy into the trend. Since this is a showstopper piece, it’s important that the rest of your outfit is relatively understated and complimentary. Keep it pretty much tonal, but definitely add some cool accessories.

If you are looking for something classic, then there are some great jacket options that will carry you through future seasons as well. Look for a color that compliments your skin tone (or the always flattering leopard) and a fit that doesn’t hide your shape. Again, you would keep the rest of your outfit pretty basic.

Another easy way to play with this trend (and hit another ongoing trend) is with an embellished headband. Always an fun way to play with your hair, this also adds another element to your outfit. Headbands aren’t just about getting your hair out of your face any more, they’re just as much another accessory as your purse is!

Lace
OH my gosh! So many fun ways to play with lace. And I would bet you probably have something lacy in your closet from a previous season. I know I do! And I’m so excited to wear it again. As I’ve said before, Fashion is cyclical and the trends do come back. This is why I believe in quality over quantity! Anyway, I digress …

lace tights
Lace – try it as a skirt, a top, an accent, as a detail on your shoes or booties, or even with your tights. There are some GREAT tights options out there that make it really inexpensive to buy into this trend if you don’t already have some lace in your wardrobe.

What I love about the lace trend is that it’s really accessible for any age. And it’s so subtly sexy! (Another preference of mine – never overt, always subtly sexy!) 

Party Skirts
Yay! Hit two trends in one. Party skirts can be lacy, frilly, sparkly and/or all of the above!
alexander wang
Some are short while some drape so lovely and to the knee (like the Alexander Wang I shared on Facebook). Whatever your fancy, you’re sure to find something you’ll go gaga over.

And you can incorporate some tights into the look (why not in a bright color?) to downplay a short skirt and make it subtly sexy (there it is again!). 

Check your closet for something from a previous year that you can re-purpose for your new party skirt. Otherwise, this is a trend I would suggest you buy into because you can always find a use for a great party skirt!

Bright Colors
Proof that Fashion is FUN! Colors abound in the stores and they offer such a great way to play with your clothes. I love pairing unexpected colors to make an outfit that pops. I just love color!

purple scarfAnd, we’ve been seeing it for two years now. The tones have changed a bit over the season, but for the most part it’s been variations on the jewel tones that first entered stores in Fall of ‘08. So, you should definitely have some color in your wardrobe you can incorporate into your party outfits!color clutch

If you’re still nervous about adding color or playing with color combos, I suggest dipping your toes into the idea by adding coor through accessories. Shoes, clutches, necklaces, earrings, etc. make for great ways to add color and play.

Oh! An outfit idea! How about that LBD you have in your closet? What if we add a bright cardigan and nip that in with a shiny belt at the waist to be sure we maintain the structure and shape of the dress? It’s SO important to be true to your curves and not hide them! And now we’ve hit on a few trends with one outfit you already had in your closet! A Fashion Success!

My final suggestion to you with your holiday style: take some time to play in your closet. Have fun trying new things! Take pictures and plan ahead. One less thing to worry about this holiday season!

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BY CATHERINE CASSIDY

giftWith the holidays around the corner and the current state of the economy, I’d say it’s safe to assume that we’d all like to save a little money where we can with our holiday shopping.I use these resources I’m about to share for any day, but now at least you have the opportunity to give while you receive the savings.

What is so great about these resources is that they allow me toshop the designers I love at the price point I want. In your wardrobe I believe in quality over quantity. I would rather have an item last than be proud of myself for spending only $10. Of course, if I can have the best of both worlds, I’m a really happy camper!

The following online resources allow me to have the best of both worlds and I love them for it:

Gilt Groupe
Offering amazing designers such as Herve Leger, Carolina Herrera, Decades (designer vintage), Roberto Cavalli as well as some great quality contemporary designers at 50-70% off retail prices.

Invite only, and here’s mine to you:
http://www.gilt.com/invite/catherinec

Gilt also has Gilt Fuse, which is contemporary Fashion, as well as Jetsetter which offers amazing deals on luxury vacations. What’s not to love?!

Hautelook
Offers mostly contemporary and sportswear designers such as BCBG Max Azria, Autumn Cashmere, Nanette Lapore also at 50-70% off.

Also invite only, but I’ve got one for you:
http://www.hautelook.com/invite/catherinec

Rue La La
Fabulous sales on anything you can imagine from Burberry to KitchenAid to Judith Lieber to Juicy Couture. Hurry, Taryn Rose shoes are on sale today (if you don’t know about Taryn Rose, she basically designs shoes that are comfortable and beautiful)!!

My invite for you:
http://www.ruelala.com/invite/ustyled

These are all considered online sample sale sites, but with many designers and consumer products brands having overproduced with decreasing consumer demand, the consumers (you) now benefit from significant savings of production quality products.

It’s also a great way to see what’s out there, learn about new designers and get inspired!

I know that ordering online can feel intimidating, but these sites have great fit guides. So, as long as you know your measurements you can be sure to order the appropriate size.

Now, for your further Holiday Shopping enjoyment, these major retailers are offering huge sales. Take advantage! There is some amazing Fashion to be found for a steal!

Saks Fifth Avenue - up to 40-50% off and offering free shipping!

Neiman Marcus – also offering up to 40-50% off and free shipping!

Barney’s Co-op – Sale started yesterday with savings up to 40% in store. Also, great deals online! Check out the Vince and 3.1 Philip Lim.

Revolve Clothing – One of my favorite resources has great up-and-coming designers and you can find amazing deals. Something for everyone! And check out Forward for the higher-end lines!

Happy Shopping!

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Even though I’m definitely not the first personal stylist offering her services one on one to women, for most women I meet it’s definitely a new concept. So, the conversation naturally progresses to how I got into personal styling. For me, though, the WHY is so much more important than the HOW. Still, when hiring an expert, you should know why they’re considered an expert.

Now, I also want to share with you a question that you should consider asking when hiring a personal stylist. I know I’m a bit unique in my belief in starting with what you already have in your closet. Many (though, definitely not all!) stylists prefer to just take you shopping to style you in new clothes. I personally LOVE making something old feel all new and shiny again …

Now you should feel equipped with the knowledge to hire a great personal stylist who can get YOUR style.

Are you ready to live your life in STYLE?

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BY CATHERINE CASSIDY

It’s that time of year again! The weather in LA finally turned to Fall!! Time to break out your sweaters and favorite pair of boots. And if you don’t have a favorite pair, it’s time to invest! Boots are a huge trend for this season, but more importantly, they’re a classic wardrobe staple. A bonus is this season we seem to have a lot more options!

Booties
MJ bootie
Worn correctly, this is a really cool way to funk up a pretty dress. What I love about booties is that they really have the same effect as a great pair of heels in elongating your legs, but they’re a  bit unexpected.

Knee High
Knee High
Always classic, this look will never go out of style. These are a great investment as sleek knee high boots always up the sophistication of an outfit. Also, they can go with so many different outfits … skirts, jeans, sweaters, dresses, sleek, flowing, etc.

Over the Knee

LAMB Over the knee
A very cool look, this is not for the faint of heart. You really have to own this style to rock this look. But if you do, pow, what an impact! What I love about this style is that even though it’s a bit over the top, it keeps coming back into style. So, if you were to invest in a pair, you might put them away for a season, but then you’ll bring them out the next season and it’s like a new pair of boots all over again!

Before I leave you, some words of advice for extending the life of your boots:

  • Always spray them with a leather/suede waterproof protectant spray (you can definitely find this wherever you buy your boots) BEFORE you wear them. Otherwise, you will lock in whatever dirt got on them that first wear.
  • You need different protector sprays for leather versus suede.
  • To keep suede looking new, give it an occasional once-over with a shoe brush to maintain the nap.
  • For leather, regular polishing with a leather conditioner (color-free) will help keep the shoes/leather supple.

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I’m often asked ‘what is the process of working with you as a personal stylist?’ Many women I meet haven’t ever thought working with a stylist was within the realm of possibility, so I’m really happy to make it approachable and fun!

Another SHOULD ask question: How can you SAVE me money? Many women feel that stylists will just take you out shopping for new clothes. Of course, this is part of the process, but I don’t believe it’s the only way to work with a stylist. The point of working with a stylist is your PERSONAL style … which always starts with what you already have.

How I can SAVE you money:

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buttercupWhat’s a better confidence boost than knowing you look amazing?

Here are some quick tips to ensure you always look and feel GREAT!

1) Know your Purpose
What are you dressing for? A date? A professional event? The office? Errands? What you’re dressing for will determine how dressed up or dressed down you can be while still dressing comfortably and well. If you’re ever unsure, err on the side of dressed up. You shouldn’t feel out of place being more dressed up – in fact, it should make you feel even more amazing. Even when dressing down (jeans and a tee), I encourage clients to add some oomph and dress the outfit up a bit with some easy accessories. You maintain your comfort level, but you look that much more pulled together. What’s a better confidence boost than being the best dressed person in the room? Exactly!

2) Consider your Audience
First impressions are everything! So if you’re going to a networking event or even the grocery store, you should always be dressed to impress (again, whether dressed up or down) because you never know who you’re going to meet or when. Of course, you don’t need to wear your best dress to the grocery store, but you also don’t need to wear your ratty old sweats either!

Even in a corporate setting, your presentation is important. Reallyputting effort into your wardrobe and presence tells your boss that you take your job seriously and are looking to get to the next level. You are a representation of the company, and it wants to be perceived as the best. Prove you do too!

3) Play with Color!
A really easy way to stand out is simply by wearing color. A lot of people keep it simple with neutrals and black and white because they’re easy, but it definitely doesn’t make them stand out in any way. Even if you do prefer black and white for it’s easy sophistication, add interest with a jolt of color. Try it – you’d be surprised how a bit of red can make you feel a bit more sassy and add some spring to your step! Consider your best colors and make an effort to work them into your outfits more consistently. This can be through prints, purses, belts, jewelry, etc. Just be sure to add color! And, as you get more confident with color, start playing with new, fun color combinations.

4) Build that Perfect Outfit
You may not think so, but you really do have the tools to build that perfect outfit within your wardrobe. All it takes is starting with a base and building. Create a solid foundation and you’re sure to find success (just like a business, relationship, and building!). So, start with a favorite piece and add the elements to the outfit. Maybe it’s your best denim, your favorite red shoes, a great belt or that favorite top. Starting with a favorite piece exponentially increases the chance that you’re going to feel amazing in the outfit and naturally exude complete confidence. From that base, start adding creatively to the outfit always taking into consideration balancing proportions, adding color and playing with accessories. Whenever I work with a client, this is one of the key things I teach so that they can fully maximize their wardrobe even when I’m not there.

5) Have Fun!
I got into this business because it’s fun. I like to refer to my job as ‘playing with clothes.’ I want you to feel the same way too when you’re getting ready in the morning. What a way to start the day off right! Just play! Fashion is such a great opportunity for creative release for women, even if you’re in an otherwise left-brained job. Don’t take it too seriously, just have fun with it! If you keep this playful mindset when it comes to clothes, you’ll always feel more confident with the creativity you have in building your outfits. And just wait for the compliments to start pouring in!

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